Reshaping markets through collective marketing strategies : lesson from the textile industry
Year of publication: |
2008
|
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Authors: | Golfetto, Francesca ; Rinallo, Diego |
Published in: |
Strategic market creation : a new perspective on marketing and innovation management. - Chichester [u.a.] : Wiley, ISBN 978-0-470-72509-2. - 2008, p. 97-123
|
Subject: | Weberei | Weaving industry | Messe | Trade fair | Messebeteiligung | Trade fair participation | Wettbewerbsstrategie | Competitive strategy | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management | Westeuropa | Western Europe | 1959-2006 |
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