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~language:"eng"
~subject:"Electronic Commerce"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Electronic Commerce
Virales Marketing
Social Web
2,181
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233
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233
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165
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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How to succeed in the digital age : strategies from 17 top managers
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Digital Business in Africa : Social Media and Related Technologies
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Handbook of research on integrating social media into strategic marketing
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
The Wiley Blackwell handbook of the psychology of the Internet at work
3
The behavioral enterprise
3
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Virtual worlds and e-commerce : technologies and applications for building customer relationships
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary Trends in Marketing : Problems, Processes and Prospects
2
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2
Contemporary trends in innovative marketing strategies
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Developing digital marketing : relationship perspectives
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital responses to Covid-19 : digital innovation, transformation, and entrepreneurship during pandemic outbreaks
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E-marketing ; Vol. 3
2
Economics, business, and Islamic finance in ASEAN economics community
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Key challenges and opportunities in Web entrepreneurship
2
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2
Online consumer behavior : theory and research in social media, advertising, and e-tail
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Reinventing management strategies : the design for future ; issues in marketing and finance
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Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
Social media for knowledge management applications in modern organizations
2
Strategic corporate communication in the digital age
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Adaptation and value creating collaborative networks : 12th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2011, São Paulo, Brazil, October 17 - 19, 2011 ; proceedings
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ECONIS (ZBW)
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Digital payment systems : state and perspectives
Radenković, Božidar
;
Despotović-Zrakić, Marijana
; …
- In:
Digital Transformation of the Financial Industry : …
,
(pp. 203-216)
.
2023
Persistent link: https://www.econbiz.de/10013549160
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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3
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
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4
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
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5
Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 79-96)
.
2024
Persistent link: https://www.econbiz.de/10014528102
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6
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
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Post-COVID recovery : harnessing digital platforms
Hastiadi, Fithra Faisal
;
Ramadhan, Muhammad Raihan
- In:
Economic Resurgence in ASEAN : Navigating Convergence, …
,
(pp. 9-24)
.
2024
Persistent link: https://www.econbiz.de/10014537443
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8
The transformation of news in the digital age : business model changes, challenges, and future directions
O'Brien, Daniel
- In:
De Gruyter handbook of media economics
,
(pp. 431-450)
.
2024
Persistent link: https://www.econbiz.de/10014539016
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9
The importance of social networks for e-commerce : an analysis of young users' perspectives in the European Union
Fedorko, Richard
;
Bačík, Radovan
;
Rigelský, Martin
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 291-304)
.
2024
Persistent link: https://www.econbiz.de/10014564245
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10
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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