Influence amplified : leveraging the power of influencer marketing in the digital age
Senka Borovac Zekan, Paula Odete Fernandes, A. Borowska-Pietrzak, Slavica Galić Biličić
| Year of publication: |
2024
|
|---|---|
| Authors: | Zekan, Senka Borovac ; Fernandes, Paula Odete ; Borowska-Pietrzak, A. ; Biličić, Slavica Galić |
| Published in: |
Contemporary trends in innovative marketing strategies. - Hershey, PA : IGI Global, ISBN 979-8-3693-1231-5. - 2024, p. 226-240
|
| Subject: | Virales Marketing | Viral marketing | Influencer | Social Web | Social web | Online-Marketing | Internet marketing | Kroatien | Croatia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1231-5.ch011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519883