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~language:"eng"
~subject:"Firmenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Umbrella brand"
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Firmenimage
Brand architecture
313
Markenarchitektur
313
Brand management
251
Markenführung
251
Corporate reputation
164
Brand image
82
Markenimage
82
Corporate culture
77
Unternehmenskultur
77
Brand
68
Markenartikel
67
Consumer behaviour
61
Konsumentenverhalten
61
Corporate Social Responsibility
47
Corporate social responsibility
47
Marketing management
44
Marketingmanagement
44
Public relations
44
Öffentlichkeitsarbeit
44
Corporate branding
40
Beziehungsmarketing
23
Relationship marketing
23
Stakeholder
23
Corporate brand
22
Cultural heritage
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Kulturgüter
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Reputation
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corporate branding
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
17
Business ethics
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Unternehmensethik
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Großbritannien
14
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14
corporate brand
14
China
12
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Balmer, John M. T.
17
Melewar, T. C.
9
Bang, Nguyen
5
Abratt, Russell
4
Balmer, John M.T.
4
Burghausen, Mario
4
Chen, Weifeng
4
Sharifah Faridah Syed Alwi
4
Greyser, Stephen A.
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Podnar, Klement
3
Rindell, Anne
3
Singh, Jaywant
3
Urde, Mats
3
Anisimova, Tatiana
2
Bravo, Rafael
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Foroudi, Pantea
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
He, Xinming
2
Hur, Won-Moo
2
Iglesias, Oriol
2
Ind, Nicholas
2
Khojastehpour, Morteza
2
Kim, Hanna
2
Koporcic, Nikolina
2
Lin, Zhibin
2
Maon, François
2
Markovic, Stefan
2
Mingione, Michela
2
Otubanjo, Olutayo
2
Pina, José M.
2
Quamina, La Toya
2
Santos, Fernando Pinto
2
Stuart, Helen Joyce
2
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The journal of brand management : an international journal
26
Journal of business research : JBR
17
European journal of marketing : EJM
15
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of product & brand management
8
International studies of management and organization
6
Marketing intelligence & planning
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Family business review : journal of the Family Firm Institute
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Scandinavian journal of management
2
The IUP journal of brand management : IJBRM
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Business research quarterly : BRQ
1
Cogent business & management
1
Decision
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
European journal of international management : EJIM
1
European management journal
1
European management review : EMR
1
European management review : the journal of the European Academy of Management
1
Humanomics
1
International business and economics research journal
1
International journal of business
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business competition and growth : IJBCG
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of human resource management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
164
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1
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
2
The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Boadi, Evans Asante
;
Xu, Yongan
;
Bosompem, Josephine
; …
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 124-144
Persistent link: https://www.econbiz.de/10014513938
Saved in:
5
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
6
The effect of corporate ethical responsibility on social and environmental performance : an empirical study
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 356-370
Persistent link: https://www.econbiz.de/10014531678
Saved in:
7
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
8
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
9
The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna
;
Mazurek, Grzegorz
- In:
Oeconomia Copernicana
12
(
2021
)
2
,
pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Saved in:
10
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
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