The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Year of publication: |
2024
|
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Authors: | Wu, Xiaodan ; Amoasi, Richard |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 31.2024, 1, p. 433-447
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Subject: | competitive advantage | corporate brands | CSR | sustainability | telecommunication | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Telekommunikationssektor | Telecommunications industry | Ghana | Telekommunikation | Telecommunications | Wettbewerbsvorteil | Competitive advantage |
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