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~language:"eng"
~subject:"Großbritannien"
~subject:"Informationsverhalten"
~type_genre:"Book section"
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Consumer behaviour and sustainable fashion consumption
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Longer lasting products : alternatives to the throwaway society
1
New Developments in Online Marketing
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Transforming field and service operations : methodologies for successful technology-driven business transformation
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ECONIS (ZBW)
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The impact of knowledge on consumer behavior towards sustainable apparel consumption
Okur, Nazan
;
Saricam, Canan
- In:
Consumer behaviour and sustainable fashion consumption
,
(pp. 69-96)
.
2019
Persistent link: https://www.econbiz.de/10011955777
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2
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
From Little's law to marketing science : essays in …
,
(pp. 349-397)
.
2016
Persistent link: https://www.econbiz.de/10011436081
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3
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
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4
The role of search for field force knowledge management
Albakour, Dyaa
;
Ducatel, Géry
;
Kruschwitz, Uwe
- In:
Transforming field and service operations : …
,
(pp. 117-132)
.
2013
Persistent link: https://www.econbiz.de/10010255122
Saved in:
5
Marketing durability
Cooper, Tim
;
Christer, Kirsty
- In:
Longer lasting products : alternatives to the throwaway …
,
(pp. 273-296)
.
2010
Persistent link: https://www.econbiz.de/10008758458
Saved in:
6
"We want you to love our product" : an English-German translation analysis of consumer oriented language on drink packaging texts
Böttger, Claudia
;
Janik, Christina
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 67-84)
.
2008
Persistent link: https://www.econbiz.de/10003759641
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