Why do people read reviews posted on consumer-opinion portals?
Year of publication: |
2014
|
---|---|
Authors: | Burton, Jamie ; Khammash, Marwan |
Published in: |
New Developments in Online Marketing. - London [u.a.] : Routledge, ISBN 0-415-62887-3. - 2014, p. 51-75
|
Subject: | Großbritannien | United Kingdom | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Meinungsforschung | Opinion poll | Produktinformation | Product information |
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