//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Handelsmarke"
~subject:"Marketing theory"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Handelsmarke
Marketing theory
Brand management
89
Markenführung
89
Markenpolitik
23
Consumer behaviour
22
Konsumentenverhalten
22
Brand
16
Markenartikel
16
Brand image
14
Markenimage
14
Theorie
11
Theory
11
Deutschland
9
Germany
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
Social web
8
Markenwert
7
Verbraucherverhalten
7
Advertising effects
6
Corporate reputation
6
Internationales Marketing
6
Werbewirkung
6
Brand equity
5
Einzelhandel
5
Firmenimage
5
International marketing
5
Internet marketing
5
Marketing
5
Marketingmanagement
5
Marketingtheorie
5
Online-Marketing
5
Retail trade
5
Experiment
4
Schweden
4
Schweiz
4
Strategisches Management
4
Sweden
4
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Thesis
Article in journal
364
Aufsatz in Zeitschrift
364
Aufsatz im Buch
44
Book section
44
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
20
Working Paper
20
Conference paper
19
Konferenzbeitrag
19
Hochschulschrift
10
Collection of articles of several authors
9
Sammelwerk
9
Konferenzschrift
6
Aufsatzsammlung
5
Case study
4
Fallstudie
4
Conference proceedings
3
Reprint
3
Einführung
2
Lehrbuch
2
Textbook
2
Collection of articles written by one author
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Sammlung
1
more ...
less ...
Language
All
English
German
39
French
1
Author
All
Antorini, Yun Mi
1
Bakker, Diederich
1
Coppetti, Caspar F.
1
Dahlhoff, Denise
1
Heine, Klaus
1
Henkel, Stefanie
1
Keller, Kristopher Oliver
1
Loef, Joost
1
Raabe, Thorsten
1
Siebenhüner, Bernd
1
Terech, Andres
1
more ...
less ...
Published in...
All
Dissertation Series CentER
1
Gabler Edition Wissenschaft
1
PhD series / Copenhagen Business School
1
Research
1
Research series / Erasmus Universiteit Rotterdam
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Tinbergen Institute research series
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Private labels : the brands of the future
Keller, Kristopher Oliver
-
2017
Persistent link: https://www.econbiz.de/10011654303
Saved in:
2
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
3
Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
-
2015
Persistent link: https://www.econbiz.de/10010463395
Saved in:
4
Building brands through event sponsorships : providing on-site audiences with a vivid brand experience
Coppetti, Caspar F.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002499857
Saved in:
5
The impact of public brands on the development of trust-based coorperations between public institutions
Henkel, Stefanie
-
2008
Persistent link: https://www.econbiz.de/10003755318
Saved in:
6
Brand community innovation : an intrinsic case study of the adult fans of Lego community
Antorini, Yun Mi
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003642773
Saved in:
7
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
8
Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
Saved in:
9
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->