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~language:"eng"
~subject:"Hotel industry"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
~type_genre:"Fallstudie"
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Cases on branding strategies and product development : successes and pitfalls
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ECONIS (ZBW)
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Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
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Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
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2014
Persistent link: https://www.econbiz.de/10010475689
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