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~language:"eng"
~subject:"Innovation"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Reprint"
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15
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11
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Emes, Jutta
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Guceri-Ucar, Gozem
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Branding and sustainable competitive advantage : building virtual presence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Innovations in services marketing and management : strategies for emerging economies
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ECONIS (ZBW)
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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2
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
3
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
4
Adding value to service brands through innovation : a framework for emerging economies
Guceri-Ucar, Gozem
;
Koch, Stefan
- In:
Innovations in services marketing and management : …
,
(pp. 1-26)
.
2014
Persistent link: https://www.econbiz.de/10010200753
Saved in:
5
Branding strategies for digital TV channels
Pagani, Margherita
- In:
Branding and sustainable competitive advantage : …
,
(pp. 57-68)
.
2012
Persistent link: https://www.econbiz.de/10009707217
Saved in:
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