Branding strategies for digital TV channels
Margherita Pagani
| Year of publication: |
2012
|
|---|---|
| Authors: | Pagani, Margherita |
| Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 57-68
|
| Subject: | Digitaler Rundfunk | Digital broadcast | Fernsehsender | Television industry | Markenwert | Brand equity | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707217