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~language:"eng"
~subject:"Innovation"
~type:"article"
~type_genre:"Reprint"
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Search: subject_exact:"Strategischer Erfolgsfaktor"
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Chandy, Rajesh K.
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Cooper, Robert G.
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Marketing-mix strategies - product strategy and promotion strategy
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New products : the factors that drive success
Cooper, Robert G.
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2009
Persistent link: https://www.econbiz.de/10003836288
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Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
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2009
Persistent link: https://www.econbiz.de/10003836291
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