New products : the factors that drive success
Year of publication: |
2009
|
---|---|
Authors: | Cooper, Robert G. |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 57-73
|
Subject: | Produkt | Product | Produktmanagement | Product management | Innovation | Erfolgsfaktor | Success factor |
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