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~language:"eng"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Lehrbuch"
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Innovation management
Leistungsbündel
Marketingmanagement
Pricing strategy
Theorie
B-to-B-Marketing
239
Business-to-business marketing
239
Lieferantenmanagement
62
Supplier relationship management
62
Beziehungsmarketing
35
Relationship marketing
35
E-commerce
27
Electronic Commerce
27
Marketing management
25
Preismanagement
18
Business network
15
Unternehmensnetzwerk
15
Lieferkette
13
Supply chain
13
Business-to-Business-Marketing
12
Customer value
12
Kundenwert
12
Brand management
11
Großbritannien
11
Markenführung
11
Marketing
11
Salespeople
11
United Kingdom
11
Verkaufspersonal
11
Innovation
10
Online retailing
10
Online-Handel
10
International marketing
9
Internationales Marketing
9
USA
9
United States
9
Social Web
8
Social web
8
Strategic management
8
Strategisches Management
8
Customer integration
7
India
7
Indien
7
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Aufsatz im Buch
Bibliografie
Lehrbuch
Article in journal
430
Aufsatz in Zeitschrift
430
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49
Hochschulschrift
24
Collection of articles of several authors
22
Sammelwerk
22
Graue Literatur
18
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18
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15
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9
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9
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4
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4
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3
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3
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2
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2
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English
German
115
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Blythe, Jim
3
Valla, Jean-Paul
3
Zimmerman, Alan S.
3
Farrés, Rafael
2
Håkansson, Håkan
2
Johansson, Magnus
2
Kaya, Murat
2
Kleinaltenkamp, Michael
2
Stiving, Mark
2
Turnbull, Peter W.
2
Özer, Özalp
2
Arnold, Ed
1
Aydin, Goker
1
Bauer, Wolfgang
1
Belhaj, Monika
1
Biehn, Niels
1
Bruce, Margaret
1
Cabanelas, Pablo
1
Cadeaux, Jack
1
Cova, Bernard
1
Cressman, George E.
1
Cunningham, Malcolm T.
1
Dorn, Jürgen
1
Drews, Ralf
1
Ehret, Michael
1
Fließ, Sabine
1
Furrer, Olivier
1
Ghosh, Mrinal K.
1
Gomez Macfarland, Hector
1
Graham, Charles
1
Hallén, Lars
1
Hayes, H. Michael
1
Hinterhuber, Andreas
1
Hutt, Michael D.
1
Jenster, Per V.
1
Johanson, Jan
1
John, George
1
Kingsman, Brian G.
1
Lancioni, Richard
1
Liozu, Stephan M.
1
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Innovation in pricing : contemporary theories and best practices
11
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Handbook of business-to-business marketing
4
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
AI innovation in services marketing
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Brand management in emerging markets : theories and practice
1
Business relationship management and marketing
1
Creating and managing superior customer value
1
Entrepreneurship in international marketing
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
Field guide to case study research in business-to-business marketing and purchasing
1
Internal marketing : directions for management
1
International business development : a concise textbook focusing on international B-to-B contexts
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Meanings and messages : intercultural business communication
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
Retail supply chain management : quantitative models and empirical studies
1
Services, experiences and innovation : integrating and extending research
1
Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
1
The Oxford handbook of project management
1
The handbook of innovation and services : a multi-disciplinary perspective
1
The impact of theory on representations of the consumer and the marketing organisation
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Wiley series on marketing management
1
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Where AI meets captivating storytelling : a case study of Invest Lithuania
Belhaj, Monika
- In:
AI innovation in services marketing
,
(pp. 1-26)
.
2024
Persistent link: https://www.econbiz.de/10014557827
Saved in:
2
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
3
Digital loyalty programmes : pull strategies in B2B channel marketing
Marjan, Ammarah
;
Graham, Charles
;
Bruce, Margaret
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 51-78)
.
2021
Persistent link: https://www.econbiz.de/10012621947
Saved in:
4
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
5
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
Saved in:
6
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011661192
Saved in:
7
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
8
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
9
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
10
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
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