Pricing processes in fast-paced business-to-business settings
Year of publication: |
2018
|
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Authors: | Johansson, Magnus |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 205-218
|
Subject: | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing | Capability-Ansatz | Capability approach | Innovation | Betriebliche Wertschöpfung | Value creation |
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