//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Innovation management
Theorie
B-to-B-Marketing
283
Business-to-business marketing
283
Lieferantenmanagement
80
Supplier relationship management
80
Beziehungsmarketing
40
Relationship marketing
40
Marketing management
33
Marketingmanagement
33
E-commerce
28
Electronic Commerce
28
Business network
23
Preismanagement
23
Pricing strategy
23
Unternehmensnetzwerk
23
Customer value
15
Kundenwert
15
Lieferkette
15
Supply chain
15
Innovation
14
USA
14
United States
14
Marketing
13
Strategisches Management
13
Brand management
12
Markenführung
12
Salespeople
12
Strategic management
12
Verkaufspersonal
12
Großbritannien
11
International marketing
11
Internationales Marketing
11
United Kingdom
11
Business-to-Business-Marketing
10
Online retailing
10
Online-Handel
10
Customer integration
9
India
9
Indien
9
Kundenintegration
9
Betriebliche Wertschöpfung
8
more ...
less ...
Type of publication
All
Article
9
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliografie enthalten
Collection of articles of several authors
Article in journal
110
Aufsatz in Zeitschrift
110
Hochschulschrift
12
Book section
9
Graue Literatur
9
Non-commercial literature
9
Thesis
7
Sammelwerk
5
Arbeitspapier
4
Working Paper
4
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrbuch
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
German
148
Polish
2
Swedish
1
Author
All
Kleinaltenkamp, Michael
2
Backhaus, Klaus
1
Biehn, Niels
1
Brashear-Alejandro, Thomas
1
Cabanelas, Pablo
1
Cadeaux, Jack
1
Ehret, Michael
1
Fließ, Sabine
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Gomez Macfarland, Hector
1
Kindström, Daniel
1
Kingsman, Brian G.
1
Merigo, Jose Maria
1
Nardelli, Giulia
1
Plinke, Wulff
1
Plötner, Olaf
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Scupola, Ada
1
Spekman, Robert E.
1
Söllner, Albrecht
1
Woodside, Arch G.
1
Zawada, Craig
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
3
Advances in services marketing
1
Business relationship management and marketing
1
Entrepreneurship in international marketing
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
Field guide to case study research in business-to-business marketing and purchasing
1
Innovation in pricing : contemporary theories and best practices
1
International business development : a concise textbook focusing on international B-to-B contexts
1
Services, experiences and innovation : integrating and extending research
1
Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
2
User involvement in business-to-business operational service innovation
Nardelli, Giulia
;
Scupola, Ada
- In:
Services, experiences and innovation : integrating and …
,
(pp. 253-268)
.
2018
Persistent link: https://www.econbiz.de/10011954634
Saved in:
3
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
4
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
Saved in:
5
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
6
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
7
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
8
Fighting against the economic crisis : innovation in B-to-B markets through co-creation
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
- In:
Entrepreneurship, innovation and economic crisis : …
,
(pp. 31-40)
.
2014
Persistent link: https://www.econbiz.de/10010212199
Saved in:
9
Innovations in determining willingness-to-pay for B2B companies
Biehn, Niels
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 288-297)
.
2013
Persistent link: https://www.econbiz.de/10009628014
Saved in:
10
Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009672510
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->