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~language:"eng"
~subject:"Internet marketing"
~subject:"Lieferkette"
~type_genre:"Case study"
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Internet marketing
Lieferkette
Sales promotion
14
Verkaufsförderung
14
Marketing
4
Sales-promotion
3
USA
3
United States
3
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2
Großbritannien
2
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eBay Inc.
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Melnik, Mikhail I.
2
Ramanathan, Usha
2
Richardson, Paul
2
Tompkins, Dan
2
Muyldermans, Luc
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Journal of promotion management : JPM
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
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ECONIS (ZBW)
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Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
2
Does it pay to promote on eBay?
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
Saved in:
3
How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 426-437
Persistent link: https://www.econbiz.de/10009422504
Saved in:
4
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
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