Does it pay to promote on eBay?
Year of publication: |
2011
|
---|---|
Authors: | Melnik, Mikhail I. ; Richardson, Paul ; Tompkins, Dan |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 4, p. 438-456
|
Subject: | eBay Inc. | Online-Marketing | Internet marketing | Internet-Auktion | Online auction | Signalling | Verkaufsförderung | Sales promotion |
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