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~language:"eng"
~subject:"Learning process"
~subject:"Unternehmen"
~type_genre:"Article"
~type_genre:"Case study"
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Digital enablement : the consumerizational and transformational effects of digital technology
Pan, Shan L.
(
ed.
);
Sandeep, Mysore Seshadrinath
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011857400
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Online social interactions : a natural experiment on word of mouth versus observational learning
Chen, Yubo
;
Wang, Qi
;
Xie, Jinhong
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 238-254
Persistent link: https://www.econbiz.de/10008988453
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