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~language:"eng"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
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Search: subject_exact:"Umbrella brand"
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Lieferantenmanagement
Brand architecture
313
Markenarchitektur
313
Brand management
251
Markenführung
251
Corporate reputation
164
Firmenimage
164
Brand image
82
Markenimage
82
Corporate culture
77
Unternehmenskultur
77
Brand
68
Markenartikel
67
Consumer behaviour
61
Konsumentenverhalten
61
Corporate Social Responsibility
47
Corporate social responsibility
47
Marketing management
44
Marketingmanagement
44
Public relations
44
Öffentlichkeitsarbeit
44
Corporate branding
40
Beziehungsmarketing
23
Relationship marketing
23
Stakeholder
23
Corporate brand
22
Cultural heritage
21
Kulturgüter
21
Reputation
21
corporate branding
19
B-to-B-Marketing
17
Business-to-business marketing
17
Supplier relationship management
17
Business ethics
15
Unternehmensethik
15
Corporate identity
14
Großbritannien
14
United Kingdom
14
corporate brand
14
China
12
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14
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Article
17
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Article in journal
Aufsatz in Zeitschrift
17
Aufsatzsammlung
1
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English
Author
All
Iglesias, Oriol
3
Ind, Nicholas
3
Abratt, Russell
2
Markovic, Stefan
2
Mingione, Michela
2
Mysen, Tore
2
Sarkar, Soumya
2
Svensson, Göran
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bick, Geoff
1
Bogaards, Marlene
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Flax, Jeremy
1
Foscht, Thomas
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Hutchinson, David B.
1
Kleyn, Nicola
1
Koporcic, Nikolina
1
Kristal, Samuel
1
Landgraf, Polina
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Liu, Yeyi
1
Mavondo, Felix
1
Mishra, Prashant
1
Mpinganjira, Mercy
1
Perin, Marcelo Gattermann
1
Pranjal, Piyush
1
Sarasvuo, Sonja
1
Simões, Cláudia
1
Singh, Jang
1
Singh, Jaywant
1
Tsai, Huei-Ting
1
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
Corporate governance : the international journal for effective board performance
1
International journal of business and emerging markets : IJBEM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
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ECONIS (ZBW)
17
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17
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
5
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
6
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
7
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
8
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
9
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
10
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
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