//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Markenführung"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Theorie
Advertising effects
6,894
Werbewirkung
6,894
Advertising
3,613
Werbung
3,589
Consumer behaviour
3,370
Konsumentenverhalten
3,370
Online-Marketing
2,014
Internet marketing
2,013
Brand management
1,006
Brand image
920
Markenimage
920
Social Web
614
Social web
614
USA
594
United States
593
Brand
475
Markenartikel
466
Celebrity endorsement
428
Celebrity-Werbung
428
Emotion
415
Marketing management
365
Marketingmanagement
365
advertising
343
Fernsehwerbung
337
Television advertising
337
Target group
336
Zielgruppe
336
Psychology of advertising
320
Werbepsychologie
320
Experiment
288
Theory
262
Viral marketing
250
Virales Marketing
250
Perception
228
Wahrnehmung
227
Product Placement
220
Product placement
220
Children
217
more ...
less ...
Online availability
All
Undetermined
643
Free
212
Type of publication
All
Article
1,023
Book / Working Paper
237
Journal
2
Type of publication (narrower categories)
All
Article in journal
956
Aufsatz in Zeitschrift
956
Graue Literatur
68
Non-commercial literature
68
Aufsatz im Buch
64
Book section
64
Arbeitspapier
57
Working Paper
57
Hochschulschrift
19
Thesis
14
Conference paper
12
Konferenzbeitrag
12
Collection of articles of several authors
11
Sammelwerk
11
Collection of articles written by one author
7
Sammlung
7
Aufsatzsammlung
4
Case study
2
Fallstudie
2
Konferenzschrift
2
Reprint
2
Systematic review
2
Übersichtsarbeit
2
Abstract
1
Conference proceedings
1
Guidebook
1
Lehrbuch
1
Ratgeber
1
Textbook
1
more ...
less ...
Language
All
English
German
294
French
2
Italian
2
Polish
1
Spanish
1
Author
All
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Gierl, Heribert
7
Romaniuk, Jenni
7
Septianto, Felix
7
Erfgen, Carsten
6
Hanssens, Dominique M.
6
Pauwels, Koen
6
Sreejesh, S.
6
Srinivasan, Shuba
6
Srivastava, R. K.
6
Vashisht, Devika
6
Wilbur, Kenneth C.
6
Dekimpe, Marnik G.
5
Diehl, Sandra
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Shelegia, Sandro
5
Soberman, David A.
5
Terlutter, Ralf
5
Torres, Ivonne M.
5
Verhellen, Yann
5
Wilson, Christopher
5
Baxter, Stacey M.
4
Bellman, Steven
4
Chen, Huan
4
Cohen, Justin
4
Ilicic, Jasmina
4
Kerr, Gayle
4
Kulczynski, Alicia
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Sattler, Henrik
4
Smit, Edith G.
4
Stephen, Gladys
4
Teng, Lefa
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
more ...
less ...
Institution
All
Deutsche Werbewissenschaftliche Gesellschaft
2
Erasmus Research Institute of Management
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Association of National Advertisers
1
Chambre de commerce et d'industrie de Paris
1
European University Institute / Department of Economics
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Hohenheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
51
International journal of advertising : the review of marketing communications
46
Journal of marketing communications
42
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
26
The journal of brand management : an international journal
26
Journal of promotion management : JPM
25
Psychology & marketing
24
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
12
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research : JMR
10
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
International journal of sports marketing & sponsorship
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of the Academy of Marketing Science
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
The journal of consumer marketing
8
International journal of electronic commerce : IJEC
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of marketing
7
Journal of strategic marketing
7
American journal of agricultural economics
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
European journal of marketing
5
Faculty & research / Insead : working paper series
5
International journal of consumer studies
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,262
Showing
1,231
-
1,240
of
1,262
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1231
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001620698
Saved in:
1232
Using values and ideology in advertising : problems and solutions
Buchanan, June
-
2001
Persistent link: https://www.econbiz.de/10001566893
Saved in:
1233
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
Saved in:
1234
The nature of central and peripheral advertising information processing
Hansen, Lotte Yssing
;
Hansen, Flemming
-
2001
Persistent link: https://www.econbiz.de/10001589516
Saved in:
1235
Consumption externalities, coordination and advertising
Pastine, Ivan
-
2001
Persistent link: https://www.econbiz.de/10013423479
Saved in:
1236
Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.
;
Miao, Yuliang
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
Saved in:
1237
Model-based development and testing of advertising messages : a comparative study of two campaign proposals based on the Meccas paradigm and a conventional approach
Bech-Larsen, Tino
;
Grunert, Klaus G.
-
2000
Persistent link: https://www.econbiz.de/10001686310
Saved in:
1238
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
1239
A comparison of two advertising effect models
Hansen, Lotte Yssing
-
2000
Persistent link: https://www.econbiz.de/10001564874
Saved in:
1240
The impact of advertising in a duopoly model
Schoonbeek, Lambert
;
Kooreman, Peter
-
1999
Persistent link: https://www.econbiz.de/10001432890
Saved in:
First
Prev
118
119
120
121
122
123
124
125
126
127
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->