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~language:"eng"
~subject:"Marketing"
~subject:"USA"
~type_genre:"Collection of articles written by one author"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Marketing
USA
Beziehungsmarketing
625
Relationship marketing
625
Konsumentenverhalten
146
Consumer behaviour
144
Theorie
126
Theory
125
Customer satisfaction
61
Kundenzufriedenheit
61
Lieferantenmanagement
55
Supplier relationship management
55
United States
55
Deutschland
47
Germany
43
Marketing management
43
Marketingmanagement
43
Dienstleistungsqualität
42
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42
Electronic Commerce
36
E-commerce
35
Kundenwert
33
Customer value
32
Einzelhandel
31
Retail trade
31
Schätzung
26
Estimation
25
Salespeople
21
Verkaufspersonal
21
Confidence
19
Social Web
19
Social web
19
Vertrauen
19
Experiment
18
Kundenmanagement
18
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18
Online-Handel
18
Beschwerdemanagement
17
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17
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17
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39
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7
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78
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Collection of articles written by one author
Graue Literatur
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855
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855
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166
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166
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68
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56
Collection of articles of several authors
46
Sammelwerk
46
Case study
39
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39
Ratgeber
38
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37
Lehrbuch
30
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30
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26
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25
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17
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14
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8
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8
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6
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6
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6
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4
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4
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4
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3
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3
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3
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3
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3
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1
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1
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38
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Gourio, François
3
Rudanko, Leena
3
Elhauge, Einer
2
Gupta, Sunil
2
Hartmann, Wesley R.
2
Knittel, Christopher R.
2
Mela, Carl F.
2
Piersma, Nanda
2
Stango, Victor
2
Van den Poel, Dirk
2
Viard, V. Brian
2
Aflaki, Sam
1
Aggarwal, Pankaj
1
Agha, Leila
1
Al-Emran Sarker, Shah Md.
1
Alamgir Jafar, Saeed
1
Argote, Linda
1
Asperen, Eelco van
1
Bajdak, Andrzej
1
Ballings, Michel
1
Bauer, Hans H.
1
Bayón, Tomás
1
Beath, Cynthia Mathis
1
Besson, M.
1
Bhatnagar, Deepti
1
Bhattacharya, C. B.
1
Brandt, Thiemo
1
Bresser, Rudi K. F.
1
Burghartz, Pia Teresa
1
Bühler, André W.
1
Cadario, Romain
1
Carow, Kenneth A.
1
Chandon, Pierre
1
Chatain, Olivier
1
Clark, Jonathan R.
1
David, Guy
1
DeHoratius, Nicole
1
Dierker, Egbert
1
Donnelly, Grant E.
1
Egelman, Carolyn D.
1
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USA / General Accounting Office
3
Business Information Centre <Toronto>
1
Econometrisch Instituut <Rotterdam>
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper / National Bureau of Economic Research, Inc.
9
Faculty & research / Insead : working paper series
3
Research paper series / Stanford Graduate School of Business
3
Working paper / The Food Industry Center, University of Minnesota
3
Working papers / Harvard Business School, Division of Research
3
Department working papers / Bar-Ilan University, Department of Economics
2
Econometric Institute research papers
2
Meddelanden från Svenska Handelshögskolan
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Working paper / Department of Commerce, College of Business, Massey University
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
AIUB business and economics working paper series
1
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Discussion paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / John M. Olin Center for Law, Economics, and Business, Harvard Law School
1
Diskussionsarbeit
1
Documento de trabajo / FEDEA
1
ESMT working paper
1
Financial Institutions Center
1
Journal of operations management
1
Les cahiers de recherche / HEC Paris
1
Nuevos consumidores
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Research paper series / Department for Business Innovation & Skills
1
Research paper series / Swiss Finance Institute
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Rotman working papers series
1
Scientific publications / The Karol Adamiecki University of Economics in Katowice
1
Sloan working papers
1
The Harvard John M. Olin discussion paper series
1
Unemployment insurance occasional paper : UIOP
1
Working paper / Department of Organization and Management, Faculty of Business Administration, Aarhus School of Business
1
Working paper / International University in Germany, School of Business Administration
1
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
1
Working papers / Business economic series / Department of Business Administration
1
Working papers / Center for Information Systems Research, CISR
1
Working papers / Department of Economics
1
Working papers / Department of Economics, Universidad Carlos III de Madrid
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ECONIS (ZBW)
78
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
3
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
4
Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
-
2021
Persistent link: https://www.econbiz.de/10012653569
Saved in:
5
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
6
Communicating resource scarcity
Donnelly, Grant E.
;
Wilson, Anne V.
;
Whillans, Ashley V.
; …
-
2019
Persistent link: https://www.econbiz.de/10012052674
Saved in:
7
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
8
Optimal structure of experiential services : review and extensions
Roels, Guillaume
-
2019
Persistent link: https://www.econbiz.de/10012063126
Saved in:
9
Drug diffusion through peer networks : the influence of industry payments
Agha, Leila
;
Zeltzer, Dan
-
2019
Persistent link: https://www.econbiz.de/10012128835
Saved in:
10
The inner workings of the patient centered medical home model
David, Guy
;
Saynisch, Philip A.
;
Smith-McLallen, Aaron
-
2016
Persistent link: https://www.econbiz.de/10011522199
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