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~language:"eng"
~subject:"Marketing theory"
~subject:"Welt"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Reprint"
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Jones, D. G. Brian
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Goldstein, Judith
5
Hyman, Michael R.
5
McCann, Philip
5
O'Shaughnessy, John
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Kotler, Philip
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Levy, Sidney J.
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Madura, Jeff
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Andreasen, Alan R.
3
Bagozzi, Richard P.
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Bristor, Julia M.
3
Clarke, Thomas
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Dela Rama, Marie
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Dobscha, Susan
3
Fischer, Eileen
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Greenaway, David
3
Hall, Maximilian
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Hartley, Keith
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Hollander, Stanley C.
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Håkansson, Håkan
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King, Philip G.
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Malhotra, Naresh K.
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Monieson, David D.
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O'Hara, Erin A.
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Sheth, Jagdish N.
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Stavins, Robert N.
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Webster, Frederick E.
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Agarwal, James
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Alderson, Wroe
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An Elgar reference collection
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The international library of critical writings in economics
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
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The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
International library of environmental economics and policy
9
The development of critical perspectives in marketing
8
Economic approaches to law
7
International political economy ; Vol. 2
7
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
SAGE library of international relations
5
The international library of critical writings in financial economics
5
Theoretical and empirical perspectives in critical marketing studies
5
Sage library in business and management
4
Contemporary issues in business and globalization
3
Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
3
Development and underdevelopment : the political economy of global inequality
3
Elgar mini series
3
International marketing ; Vol. 1
3
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3
Legends in marketing
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The international library of comparative public policy
3
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Corporate governance in the new global economy
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International management of research and development
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International marketing ; Vol. 2
2
International political economy ; Vol. 4
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Macromarketing - a global focus ; Vol. 1
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Macromarketing - a global focus ; Vol. 2
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ECONIS (ZBW)
390
USB Cologne (EcoSocSci)
1
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
2
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832357
Saved in:
3
The political economy reader : markets as institutions
Barma, Naazneen
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003401799
Saved in:
4
Legal institutions and economic development
Cooter, Robert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003895820
Saved in:
5
Societal marketing and morality
Crane, Andrew
;
Desmond, John
-
2009
Persistent link: https://www.econbiz.de/10003832347
Saved in:
6
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
7
Marketing, strategic planning and the theory of the firm
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003611331
Saved in:
8
The economics of property rights
Pejovič, Svetozar
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001559532
Saved in:
9
The political economy of monetary union
De Grauwe, Paul
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001573579
Saved in:
10
Capitalism and democracy : challenges and responses in an increasingly independent world
Mueller, Dennis C.
-
2003
Persistent link: https://www.econbiz.de/10001717328
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