"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Year of publication: |
2009
|
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Authors: | Hackley, Christopher E. |
Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 175-203
|
Subject: | Marketingtheorie | Marketing theory | Theorie-Praxis-Verhältnis | Theory-practice divide | Bibliometrie | Bibliometrics |
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