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~language:"eng"
~subject:"Online-Marketing"
~subject:"Professional sports"
~subject:"Sports marketing"
~type_genre:"Book section"
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Online-Marketing
Professional sports
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Bühler, André W.
5
Nufer, Gerd
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3
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Stewart, Mark F.
3
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Sport marketing in a global environment : strategic perspectives
13
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
International sport marketing : issues and practice
5
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Sport public relations and communication
4
Customer-centric marketing strategies : tools for building organizational performance
3
Handbook of research on integrating social media into strategic marketing
3
Marketing analysis in sport business : global perspectives
3
The global sport economy : contemporary issues
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Managing sport business : an introduction
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Sport and tourism : strategies to develop tourist destinations
2
Sport tourism : concepts and theories
2
A modern guide to sports economics
1
Advances in sports economics
1
Behavioural sports economics : a research companion
1
Contemporary issues in sports economics : participation and professional team sports
1
De Gruyter handbook of media economics
1
Developing digital marketing : relationship perspectives
1
E-marketing in developed and developing countries : emerging practices
1
Emotions and social interaction through the lens of service-dominant logic
1
Engaging consumers through branded entertainment and convergent media
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
Integrated marketing communication
1
Interdisciplinary management research XVI ; 1
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing through minefields
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Research handbook of employment relations in sport
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport and public policy : social, political, and economic perspectives
1
Sport management in the Middle East : a case study analysis
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ECONIS (ZBW)
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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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2
Global sports media rights market
Evens, Tom
- In:
De Gruyter handbook of media economics
,
(pp. 267-278)
.
2024
Persistent link: https://www.econbiz.de/10014538902
Saved in:
3
Brand love as a trigger of sport tourism : a study in Portuguese football
Peixoto, Ana João
;
Santos, Vasco
;
Sousa, Bruno
- In:
Sport and tourism : strategies to develop tourist …
,
(pp. 23-39)
.
2023
Persistent link: https://www.econbiz.de/10014368652
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4
Sport venues as sport tourism destinations : examining a dynamic multilinked leisure proposal
Vrondou, Ourania P.
- In:
Sport and tourism : strategies to develop tourist …
,
(pp. 211-227)
.
2023
Persistent link: https://www.econbiz.de/10014369463
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5
Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
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6
Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
;
Zhang, Sining
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 62-71)
.
2022
Persistent link: https://www.econbiz.de/10013273617
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7
Sponsorship: practices and benefits in emerging markets
Goldman, Michael M.
;
Netto, Gabriela Klein
;
Lin, Shiling
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-102)
.
2022
Persistent link: https://www.econbiz.de/10013274598
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8
Sports marketing communications in South America
Rosales, Raúl A.
;
Tito, Roger G.
- In:
Marketing Communications and Brand Development in …
,
(pp. 103-119)
.
2022
Persistent link: https://www.econbiz.de/10013274604
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9
The economics of sports betting and sports betting in economics
Corral Cuervo, Julio del
;
Gomez-Gonzalez, Carlos
- In:
Advances in sports economics
,
(pp. 197-211)
.
2022
Persistent link: https://www.econbiz.de/10013190299
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10
Challenges and opportunities of contemporary sport marketing : strategic perspectives
Crabtree, Ruth M.
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 1-13)
.
2022
Persistent link: https://www.econbiz.de/10013475205
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