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~language:"eng"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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Relationship marketing
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2
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OECD / Joint Working Party of the Committee for Agriculture and the Trade Committee
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Progress & Freedom Foundation
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Springer Malaysia Representative Office
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Universität Heidelberg
1
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Cases on strategic social media utilization in the nonprofit sector
5
Harvard business review : HBR
5
Acta Universitatis Oeconomicae Helsingiensis / A
3
Cases on managing e-services
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Management information systems : mis quarterly
3
A Gower book
2
Cases on innovations in educational marketing : transnational and technological strategies
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Crowdfunding : the corporate era
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
Freiburger Studien zur Netzökonomie
2
Handbook of social media management : value chain and business models in changing media markets
2
ICT management in non-profit organizations
2
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic customer relationship management : IJECRM
2
International journal of information systems and change management : IJISCM
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Journal of marketing for higher education
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PhD series / Copenhagen Business School
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Sloan working papers
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Social media and crisis communication
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Strategic information systems ; Vol. 1
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Advances in regulatory economics series
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An introduction to industrial service design
1
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Biblioteca dell'economia d'azienda
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Brands : interdisciplinary perspectives
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Bulletin of comparative labour relations
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Business and society review : a quarterly forum on the role of business in a free society
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ECONIS (ZBW)
311
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
4
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
5
The predictive power of social media data
Buus Lassen, Niels
-
2023
-
First edition
Persistent link: https://www.econbiz.de/10014362899
Saved in:
6
Marketing-tech - essays on personlized advertising and voice assistants
Fuhrmann, Eva-Cosmea
-
2021
Persistent link: https://www.econbiz.de/10012602231
Saved in:
7
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
8
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
9
Convincing online consumers to purchase : Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Leweling, Sascha
-
2018
Persistent link: https://www.econbiz.de/10012168620
Saved in:
10
Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela
-
2020
Persistent link: https://www.econbiz.de/10012618693
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