Measuring risks for consumers, firms, and investors in the digital economy
vorgelegt von Gabriela Alves Werb
| Year of publication: |
06. Oktober 2020
|
|---|---|
| Authors: | Alves Werb, Gabriela |
| Publisher: |
Frankfurt am Main |
| Subject: | visibility risk | organic search | response modelling | Electronic Commerce | E-commerce | Risikomanagement | Risk management | Messung | Measurement | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Unternehmenserfolg | Firm performance | Börsenkurs | Share price | Marktforschung | Market research | Prognoseverfahren | Forecasting model | Theorie | Theory | Schätzung | Estimation | Deutschland | Germany | USA | United States |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | ix, 164 Seiten Diagramme, Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Johann Wolfgang Goethe-Universität Frankfurt am Main, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012618693