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~language:"eng"
~subject:"Süßwaren"
~subject:"USA"
~subject:"Werbewirkung"
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Confectionery
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ECONIS (ZBW)
54
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11
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
12
Cointegrated vector autoregression methods : an application to non-normally behaving data on selected US sugar-related markets
Babula, Ronald Alexander
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002717669
Saved in:
13
Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana
;
Millburn, Sandra
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 304-317
Persistent link: https://www.econbiz.de/10009428109
Saved in:
14
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
15
Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Saved in:
16
Comparative study on the consumption patterns of chocolates in northeast suburbs of Mumbai
D'Silva, Bernadette
;
D'Silva, Stephen
;
Trehan, Gautam
- In:
Managing cultural diversity
,
(pp. 19-29)
.
2012
Persistent link: https://www.econbiz.de/10009739801
Saved in:
17
A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish
;
Trivedi, Minakshi
;
Bezawada, Ram
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
Saved in:
18
Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Zarantonello, Lia
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10008858055
Saved in:
19
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
20
Differences in brand perceptions for chocolate brands between italian and russian consumers
Trevisan, Italo
;
Neganova, Irina
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 179-200)
.
2011
Persistent link: https://www.econbiz.de/10008842283
Saved in:
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