Reasons for non-consideration of brands and the role of prior experience
Svetlana Bogomolova; Sandra Millburn
| Year of publication: |
2012
|
|---|---|
| Authors: | Bogomolova, Svetlana ; Millburn, Sandra |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 4, p. 304-317
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Konsumentenboykott | Consumer boycott | Süßwaren | Confectionery | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009428109