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~language:"eng"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Research Report"
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Tan, Yong
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Vrontis, Demetris
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Bigné Alcañiz, J. Enrique
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Dennis, Alan
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Ozuem, Wilson
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Lu, Yaobin
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211
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International journal of internet marketing and advertising : IJIMA
143
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
Psychology & marketing
85
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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International journal of hospitality management
82
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Journal of internet commerce
76
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Journal of travel and tourism marketing
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67
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International journal of electronic commerce : IJEC
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Journal of electronic commerce research : JECR
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International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
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Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
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Journal of organizational computing and electronic commerce
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Journal of open innovation : technology, market, and complexity
55
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ECONIS (ZBW)
13,626
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1
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13,626
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1
Accounting perspectives in the digital world : controlling online interaction
Van den Bussche, Pénélope
- In:
Handbook of accounting in society
,
(pp. 265-278)
.
2024
Persistent link: https://www.econbiz.de/10014580494
Saved in:
2
The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
3
Advertising and content creation on digital content platforms
Ren, Qitian
- In:
Marketing science
43
(
2024
)
4
,
pp. 734-750
Persistent link: https://www.econbiz.de/10014636320
Saved in:
4
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
5
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
Saved in:
6
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
7
Analysis of the interactions among core stakeholders of the Olympic media ecosystem : conditions for a value creation proposition of the Olympic Virtual Series
Lefebvre, Florian
;
Besombes, Nicolas
;
Chanavat, Nicolas
- In:
Journal of media business studies
21
(
2024
)
3
,
pp. 268-291
Persistent link: https://www.econbiz.de/10015048453
Saved in:
8
Analyzing the effect of user-generated content on studio performance : a combined approach
Liu, Yang
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
4
,
pp. 2228-2248
Persistent link: https://www.econbiz.de/10014537244
Saved in:
9
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
10
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
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