Advertising and content creation on digital content platforms
Qitian Ren
Year of publication: |
2024
|
---|---|
Authors: | Ren, Qitian |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 4, p. 734-750
|
Subject: | advertising | content creation | creator economy | digital platforms | game theory | revenue sharing | Digitale Plattform | Digital platform | Werbung | Advertising | Online-Marketing | Internet marketing | Spieltheorie | Game theory | Electronic Commerce | E-commerce | Digitale Güter | Digital goods | Social Web | Social web |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Observing "tuned" advertising on digital platforms
Carah, Nicholas, (2024)
-
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth, (2021)
-
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei, (2024)
- More ...
Similar items by person