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~language:"eng"
~type_genre:"Datensammlung"
~type_genre:"Hochschulschrift"
~type_genre:"Statistics"
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Search: subject_exact:"Advertising media"
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Acta Universitatis Oeconomicae Helsingiensis / A
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Werbeträgereigenschaften als Basis der Werbefinanzierung verschiedener Medien : Analyse des branchenspezifischen Werbeverhaltens in Deutschland von 1991 bis 2010
Mellmann, Ulrike
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2015
Persistent link: https://www.econbiz.de/10013485028
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Analyzing consumer online behavior using user-level and aggregated advertising data
Nottorf, Florian
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2013
Persistent link: https://www.econbiz.de/10010236326
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3
Exploitation of the advertainment value potential
Shaqiri, Afrim
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2003
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1. Aufl
Persistent link: https://www.econbiz.de/10001805108
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4
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
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2001
Persistent link: https://www.econbiz.de/10001565737
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