Low, George S.; Cravens, David W.; Grant, Ken; … - In: European Journal of Marketing 35 (2001) 5/6, pp. 587-611
Investigates the antecedents and outcomes of salesperson burnout. Prior research on burnout in personal selling is extended by including a more complete set of predictors of burnout, and by testing the conceptual model of burnout using a multi‐company sample of field salespeople in an...