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Kahn, Barbara E.
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11
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Triennial Invitational Choice Symposium <9, 2013, Rotterdam>
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Marketing letters : a journal of research in marketing
682
Marketing Letters
7
: Marketing Letters
1
Chu, R., Leonhardt, J. M., & Liu, M. (2015). Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters, 26, 57-66
1
Goethe-Universität Frankfurt am Main - FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen
1
Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
1
Marketing Letters ; 9:4 (1998): 337–347
1
Marketing Letters, 23:851–868
1
Marketing Letters, 28: 491, (2017), DOI/10.1007/s11002-017-9442-5
1
Werle, Carolina, Brian Wansink, and Collin Payne (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702
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692
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81
To buy or how much to buy? : partition dependence in purchase-quantity decisions
Tavassoli, Nader T.
;
Visentin, Matteo
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013273023
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82
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
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83
Consumer motives for buying regional products : the REGIOSCALE
Waehning, Nadine
;
Filieri, Raffaele
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10013273031
Saved in:
84
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
85
Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai
;
Chang, Xinyu
;
Chen, Sixing
;
Lin, Shan
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 251-276
Persistent link: https://www.econbiz.de/10013273040
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86
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
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87
Speaking the same language : the power of words in crowdfunding success and failure
Peng, Ling
;
Cui, Geng
;
Bao, Ziru
;
Liu, Shuman
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10013273053
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88
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
89
The role of timeframes in the retrieval and temporal location judgments of past events
Tu, Yanping
;
Soman, Dilip
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10013184247
Saved in:
90
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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