The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Kao Si, Xianchi Dai
| Year of publication: |
2022
|
|---|---|
| Authors: | Si, Kao ; Dai, Xianchi |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 1, p. 5-17
|
| Subject: | Age | Memory | Reference frame | Temporal distance | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Experiment | Privater Konsum | Private consumption | Bewertung | Evaluation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09603-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184245