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Cross-cultural marketing
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Interkulturelles Marketing
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Interkulturelle Kompetenz
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Camillo, Angelo A.
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Handbook of research on effective marketing in contemporary globalism
21
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ECONIS (ZBW)
21
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Transcultural marketing and product life cycles in international markets
Vianelli, Donata
;
Valta, Manuela
- In:
Handbook of research on effective marketing in …
,
(pp. 377-392)
.
2014
Persistent link: https://www.econbiz.de/10010403462
Saved in:
2
The foundation of cultural intelligence : human capital
Tran, Ben
- In:
Handbook of research on effective marketing in …
,
(pp. 348-376)
.
2014
Persistent link: https://www.econbiz.de/10010403464
Saved in:
3
Creating global competitiveness through culture and religion : an insight into the global strategic evolution and marketing of the Halal food industry
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
;
Hu, …
- In:
Handbook of research on effective marketing in …
,
(pp. 335-347)
.
2014
Persistent link: https://www.econbiz.de/10010403466
Saved in:
4
Marketing channels and supply chain management in contemporary globalism : e-commerce development in China and its implication for business
Hu, Jianli
;
Marques, Joan
;
Holt, Svetlana
;
Camillo, …
- In:
Handbook of research on effective marketing in …
,
(pp. 325-334)
.
2014
Persistent link: https://www.econbiz.de/10010403468
Saved in:
5
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
6
Social processes : needs, motivation, and drives in contemporary globalism
Marques, Joan
;
Holt, Svetlana
;
Hu, Jianli
;
Camillo, …
- In:
Handbook of research on effective marketing in …
,
(pp. 301-314)
.
2014
Persistent link: https://www.econbiz.de/10010403472
Saved in:
7
A strategic analysis of the competing factors in the global wine trade and the development of a model to facilitate foreign country entry mode
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
;
Hu, …
- In:
Handbook of research on effective marketing in …
,
(pp. 281-300)
.
2014
Persistent link: https://www.econbiz.de/10010403474
Saved in:
8
Electronic word-of-mouth : factors affecting consumer review writing behavior on electronic platforms
Yıldız, Emel
;
Ayyıldız, Hasan
- In:
Handbook of research on effective marketing in …
,
(pp. 227-280)
.
2014
Persistent link: https://www.econbiz.de/10010403477
Saved in:
9
Advancing theory in export performance as a strategy to boost export growth in Africa
Sraha, Gloria
- In:
Handbook of research on effective marketing in …
,
(pp. 212-226)
.
2014
Persistent link: https://www.econbiz.de/10010403479
Saved in:
10
Social media and its effect on consumer loyalty : firm satisfaction on social networks
Camillo, Angelo A.
;
Di Pietro, Loredana
- In:
Handbook of research on effective marketing in …
,
(pp. 195-211)
.
2014
Persistent link: https://www.econbiz.de/10010403480
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