Creating global competitiveness through culture and religion : an insight into the global strategic evolution and marketing of the Halal food industry
Year of publication: |
2014
|
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Authors: | Camillo, Angelo A. ; Holt, Svetlana ; Marques, Joan ; Hu, Jianli |
Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 335-347
|
Subject: | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage | Warenkennzeichnung | Product labelling | Islam | Ernährungsindustrie | Food industry | Welt | World |
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