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Search: person:"Andrews MacLelland, Melinda"
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Andrews MacLelland, Melinda
6
Foster, Jamye
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Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
2
Perceptual deterrents of the green consumer
Andrews MacLelland, Melinda
;
Foster, Jamye
;
Pollitte, Wesley
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 293-318
Persistent link: https://www.econbiz.de/10013380465
Saved in:
3
Reactions of the jilted consumer
Andrews MacLelland, Melinda
;
Foster, Jamye
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 53-60
Persistent link: https://www.econbiz.de/10010468501
Saved in:
4
Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye
;
Andrews MacLelland, Melinda
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
Saved in:
5
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
6
The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda
;
Benedicktus, Ray L.
; …
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10003909549
Saved in:
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