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Coming out of the niche? : social banking in Germany : an empirical analysis of consumer characteristics and market size
Krause, Kathleen
;
Battenfeld, Dirk
- In:
Journal of business ethics : JOBE
155
(
2019
)
3
,
pp. 889-911
Persistent link: https://www.econbiz.de/10011998801
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2
Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
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