Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
by Rainer Olbrich; Dirk Battenfeld; Martin Grünblatt
| Year of publication: |
2006
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|---|---|
| Authors: | Olbrich, Rainer ; Battenfeld, Dirk ; Grünblatt, Martin |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 4.2006, p. 30-49
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| Subject: | Preiselastizität | Price elasticity | Verkaufsförderung | Sales promotion | Lebensmitteleinzelhandel | Food retailing | Deutschland | Germany | Ladengeschäft | Retail outlet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003404837