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The state of the art of advertising from the consumers' perspective : a generational approach
Cheung, Lily
;
Harker, Debra
;
Harker, Michael
- In:
The marketing review
8
(
2008
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10003720881
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The state of the art of advertising from the consumers' perspective : a generational approach
Cheung, Lily
;
Harker, Debra
;
Harker, Michael
- In:
The marketing review
8
(
2008
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10009853127
Saved in:
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