The state of the art of advertising from the consumers' perspective : a generational approach
Year of publication: |
2008
|
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Authors: | Cheung, Lily ; Harker, Debra ; Harker, Michael |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 2, p. 125-146
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Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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