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Search: person:"Ferguson, Jodie L."
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Ferguson, Jodie L.
15
Ellen, Pam Scholder
3
Johnston, Wesley J.
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Brown, Brian P.
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Mohan, Mayoor
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ECONIS (ZBW)
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1
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
2
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
3
Consumer aliteracy
DelVecchio, Devon S.
;
Jae, Haeran
;
Ferguson, Jodie L.
- In:
Psychology & Marketing
36
(
2018
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10012083944
Saved in:
4
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
5
Using a class blog for student experiential learning reflection in business courses
Ferguson, Jodie L.
;
Makarem, Suzanne C.
;
Jones, Rebecca E.
- In:
Journal of education for business
91
(
2016
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011498042
Saved in:
6
Procedural and distributive fairness : determinants of overall price fairness
Ferguson, Jodie L.
;
Ellen, Pam Scholder
;
Bearden, William O.
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10010363433
Saved in:
7
Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
Saved in:
8
Excessive risk exposure : a question of ethical decision-making
Ferguson, Jodie L.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2684-2685
Persistent link: https://www.econbiz.de/10010235354
Saved in:
9
Transparency in pricing and its effect on perceived price fairness
Ferguson, Jodie L.
;
Ellen, Pam Scholder
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 404-412
Persistent link: https://www.econbiz.de/10010225112
Saved in:
10
Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
Ferguson, Jodie L.
;
Brown, Brian P.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10009511235
Saved in:
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