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Industrial marketing management : the international journal for industrial and high-tech firms
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Playing the political game of innovation : an integrative framework and future research directions
Schweitzer, Fiona Maria
;
Röth, Tobias
;
Birkinshaw, Julian
- In:
The journal of product innovation management : an …
41
(
2024
)
3
,
pp. 531-547
Persistent link: https://www.econbiz.de/10014531877
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2
The eye of the beholder : the influence of intuition, rationality, and leeway on the assessment of an idea's market-creation potential
Schweitzer, Fiona Maria
;
Röth, Tobias
;
Gillier, Thomas
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 274-284
Persistent link: https://www.econbiz.de/10012422220
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