The eye of the beholder : the influence of intuition, rationality, and leeway on the assessment of an idea's market-creation potential
Fiona Schweitzer, Tobias Roeth, Thomas Gillier
| Year of publication: |
2020
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|---|---|
| Authors: | Schweitzer, Fiona Maria ; Röth, Tobias ; Gillier, Thomas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 274-284
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| Subject: | Cognitive stylesIntuition | Rationality | Information processing | New product development | Market creation | Fuzzy front end of innovation | Produktentwicklung | Kognition | Cognition | Innovationsmanagement | Innovation management | Rationalität | Fuzzy-Set-Theorie | Fuzzy sets | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.09.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422220