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Search: subject:"Advertising Effectiveness"
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Advertising effects
151
Werbewirkung
151
Werbung
139
Advertising
138
Consumer behaviour
99
Konsumentenverhalten
99
advertising effectiveness
92
Internet marketing
82
Online-Marketing
82
Advertising effectiveness
54
Marketing management
16
Marketingmanagement
16
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Social Web
14
Social web
14
Psychology of advertising
13
Werbepsychologie
13
Fernsehwerbung
11
Television advertising
11
Emotion
10
Experiment
9
Target group
9
Zielgruppe
9
Gender
8
Geschlecht
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenartikel
7
Perception
7
Search engine
7
Suchmaschine
7
Wahrnehmung
7
Advertising Effectiveness
6
Destination management
6
Destinationsmanagement
6
Tourism marketing
6
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158
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Ali, Mazhar
4
Johnson, Garrett A.
4
Lewis, Randall A.
4
Martín-Santana, Josefa D.
4
Reinares-Lara, Eva
4
Choe, Yeongbae
3
Clement, Michel
3
Fesenmaier, Daniel R.
3
Guitart, Ivan A.
3
Hutter, Katharina
3
Kim, Dong Hoo
3
Romaniuk, Jenni
3
Stienmetz, Jason L.
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Anjum, Munazzah Mehak
2
Basit, Abdul
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Danaher, Peter J.
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
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2
Henningsen, Sina
2
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2
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2
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2
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2
Latif, Muhammad Ijaz
2
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2
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2
Méndez Suárez, Mariano
2
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2
Rahim, Abdul
2
Reiley, David H.
2
Reinares-Lara, Pedro
2
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2
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2
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2
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Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
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Journal of marketing communications
13
International journal of advertising : the review of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International journal of internet marketing and advertising : IJIMA
3
BuR - Business Research
2
International journal of electronic commerce : IJEC
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
2
Quantitative marketing and economics : QME
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
BRQ Business Research Quarterly
1
Business research quarterly : BRQ
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic research
1
Economics, management and financial markets
1
European journal of marketing
1
European management journal
1
Folia oeconomica Stetinensia : FOS
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Improving decision making in real-time bidding
1
Information systems research : ISR
1
International journal of Indian culture and business management
1
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ECONIS (ZBW)
161
EconStor
6
RePEc
2
BASE
1
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170
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1
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
4
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Yang, Chen
;
Hu, Jing
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
Saved in:
6
The impact of brand equity on conversion behavior in the use of personal banking services: Case study of commercial banks in Vietnam
In:
Journal of Risk and Financial Management
14
(
2021
)
8
,
pp. 1-14
, competitive
advertising
effectiveness
and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10013201030
Saved in:
7
The impact of brand equity on conversion behavior in the use of personal banking services : case study of commercial banks in Vietnam
Thi Thu Cuc Nguyen
- In:
Journal of risk and financial management : JRFM
14
(
2021
)
8
,
pp. 1-14
, competitive
advertising
effectiveness
and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10012626377
Saved in:
8
How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
9
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
10
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
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