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Search: subject:"Electronic word-of-mouth (eWOM)"
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Viral marketing
78
Virales Marketing
78
Consumer behaviour
62
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Electronic word of mouth (eWOM)
18
Electronic word-of-mouth (eWOM)
18
Online retailing
18
Online-Handel
18
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14
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14
electronic word of mouth (eWOM)
14
electronic word-of-mouth (eWOM)
12
Brand image
11
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9
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social media
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Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
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Le Nguyen Hoang
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Journal of business research : JBR
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of internet commerce
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Pakistan Journal of Commerce and Social Sciences (PJCSS)
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
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Asia Pacific Journal of Marketing and Logistics
1
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1
Corporate reputation review
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Developing digital marketing : relationship perspectives
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Information technology and management
1
International Journal of Business Analytics (IJBAN)
1
International Journal of Culture, Tourism and Hospitality Research
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of management and economics
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
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Journal of Hospitality and Tourism Technology
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Journal of advances in management research : JAMR
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ECONIS (ZBW)
80
Other ZBW resources
7
EconStor
5
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
Xuan Hung Nguyen
;
Thi Tinh Nguyen
;
Thi Hoai Anh Dang
; …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-17
This study aims to analyze and evaluate the influence of
electronic
word
of
mouth
(
eWOM
) and perceived value on green …
Persistent link: https://www.econbiz.de/10014540252
Saved in:
3
On the performance of blockchain-based token offerings
Risius, Marten
;
Breidbach, Christoph F.
;
Chanson, Mathieu
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014327181
Saved in:
4
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
5
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
6
Customer experience and commitment on eWOM and revisit intention: A case of Taladtongchom Thailand
Paisri, Wanwisa
;
Ruanguttamanun, Chutima
;
Sujchaphong, …
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-23
This study examines the effects of customer experience on
electronic
word
of
mouth
(
eWOM
) and revisit intention and …
Persistent link: https://www.econbiz.de/10014505529
Saved in:
7
Customer experience and commitment on eWOM and revisit intention : a case of Taladtongchom Thailand
Wanwisa Paisri
;
Chutima Ruanguttamanun
;
Narissara …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-23
This study examines the effects of customer experience on
electronic
word
of
mouth
(
eWOM
) and revisit intention and …
Persistent link: https://www.econbiz.de/10014434067
Saved in:
8
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
9
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
10
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
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