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Club Bertelsmann <Gütersloh>
2
Deutschland
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Germany
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1950-2007
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Business history
1
Inter-firm cooperation
1
Marketing
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Marketing cooperation
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Marketing management
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Marketingkooperation
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Marketingmanagement
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Organisatorischer Wandel
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Organizational change
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Path dependence
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Pfadabhängigkeit
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Publishing industry
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Unternehmensgeschichte
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Hauswald, Carina
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Holtmann, Philip
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Laukamm, Thomas
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Schreyögg, Georg
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Sydow, Jörg
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Beiträge für die Wirtschaftspraxis
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Management & organizational history : MOH
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Wissenschaft & Praxis
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ECONIS (ZBW)
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How history matters in organisations : the case of path dependence
Schreyögg, Georg
;
Sydow, Jörg
;
Holtmann, Philip
- In:
Management & organizational history : MOH
6
(
2011
)
1
,
pp. 81-100
Persistent link: https://www.econbiz.de/10008909531
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The benefits of marketing cooperations : exemplified with "Der Club Bertelsmann"
Laukamm, Thomas
;
Hauswald, Carina
-
2007
Persistent link: https://www.econbiz.de/10003331028
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