The benefits of marketing cooperations : exemplified with "Der Club Bertelsmann"
Thomas Laukamm; Carina Hauswald
| Year of publication: |
2007
|
|---|---|
| Authors: | Laukamm, Thomas ; Hauswald, Carina |
| Publisher: |
Essen : MA Akademie-Verl. |
| Subject: | Marketingmanagement | Marketing management | Unternehmenskooperation | Inter-firm cooperation | Marketingkooperation | Marketing cooperation | Theorie | Theory | Deutschland | Germany | Club Bertelsmann <Gütersloh> | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 81 Bl. graph. Darst 290 mm x 210 mm |
|---|---|
| Series: | Beiträge für die Wirtschaftspraxis. - Essen : MA Akad. Verl.-u.-Druck-Ges., ZDB-ID 2171483-6. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-89275-047-5 ; 978-3-89275-047-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003331028