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Search: subject:"public service advertising"
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public service advertising
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Health marketing quarterly
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International journal of sports marketing & sponsorship
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Public service announcements : a literature review and way forward
Sivakumaran, Bharadhwaj
;
Harindranath, R. M.
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2451-2478
Persistent link: https://www.econbiz.de/10014427320
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2
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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3
Information processing of audiences exposed to
public
service
advertising
messages for Special Olympics : a cognitive response approach
Park, Meungguk
;
Turner, Brian A.
;
Pastore, Donna L.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011607959
Saved in:
4
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther
;
Nicolás, Miguel Ángel
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
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5
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
6
Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
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